Language is a Virus from Outer Space

I noted with interest a new commercial by one of the coffee illuminati corporations that slams one of their unnamed competitors for requiring customers to order drinks in "Fritalian."

The advantage of ordering that specialty drink at Dunkin' Donuts? "You order them in English. Not Fritalian."

And the name of that wonderful concoction you can order in English? Latte.

Here it is, for your enjoyment. Another highlight: "Ignorant American" subtext.